https://chriseng.ca/blog.html Chris Eng : Blog : Latest Blog Posts Copyright (C): Chris Eng, https://chriseng.ca Tue, 16 Apr 2019 15:06:43 GMT Chris Eng 2019-04-16T15:06:43Z Copyright (C): Chris Eng, https://chriseng.ca https://chriseng.ca/blog.html/boomers-the-ultimate-untapped-market-6074759 <div class="weblet_blog-entry-share-section">&nbsp;</div> <div class="weblet_blog-entry-text"> <p><span><img src="https://i.kym-cdn.com/entries/icons/facebook/000/026/385/Baby-Boomers.jpg" alt="Image result for images of baby boomers" /></span></p> <p><span style="font-size: large;">Baby Boomers - they are active, healthy and they have money to spend and while businesses have been busy marketing their products and services to millennials they are missing out on a huge, mostly untapped market.</span></p> <p><span style="font-size: large;">Boomers outnumber any other generation in Canada. The number of Canadians over age 55 increased by 87% between 1996 and 2016 and there will be another 16% surge in the number of people aged 55 and over. In comparison, Canadians aged between 16 and 54 only rose 14% between 1996 and 2016.</span></p> <p><span style="font-size: large;">Not only do boomers have physical numbers and have a high life expectancy, but they also have the spending power.</span></p> <p><span style="font-size: large;">With all this extra money, good health and spare time, why aren't more companies trying to draw the boomers in?</span></p> </div> Tue, 16 Apr 2019 15:06:43 GMT https://chriseng.ca/blog.html/boomers-the-ultimate-untapped-market-6074759 2019-04-16T15:06:43Z